HOB is an independent house in Tamil Nadu working across three divisions: own-brand consumer electronics, software built to enrich rather than to occupy, and the ventures that carry their own name.
Flagship · HB·001
An AI assistance device in a bear form factor. The functionality of a mini-phone, operated by voice, in a shell you are willing to leave on the desk.
The house
Most consumer brands do one of two things. They put their name on hardware, or they write software. HOB does both, because the two keep improving each other. A charger teaches you something about how people actually live with a desk. A streaming platform teaches you something about what a screen has to do.
The hardware side is white label. We select and specify products, take them through quality control, and bring them to market under the HOB mark. The software side is built in house and made to enrich: each product should leave the person using it with something they did not have before, rather than simply holding their attention.
Alongside both sit the ventures, brands that carry their own name because teaching, literature and comics each need their own catalogue and their own audience.
HOB is an independent venture, wholly separate from any other company its founder is involved with.
Films
Five short pieces made for the mark rather than for a product. Nothing in them is a device we sell.
Division ledger
Select any line to open it. Full catalogue detail and specification sheets are shared under enquiry.
Hardware
A second screen that travels. 15.6 inches of Full HD IPS with a matte finish, built-in speakers and a folding cover that doubles as the stand. Two USB-C ports and one HDMI input, so it takes video and power down a single cable from a laptop that can supply both.
Personal listening and desk audio. Tuning is checked against reference material rather than a spec sheet. Fit and case behaviour carry as much weight as driver size, since a set of earbuds that sits badly never gets worn.
Bricks, banks, cables and desk hubs. The category where cutting corners shows up fastest, so it gets the strictest intake. Cells, protection circuitry and cable strain relief are checked on every batch, not sampled once at onboarding.
Input and desk hardware. Keyboards, pointing devices and the small hardware a desk accumulates. Switch feel and build tolerance decide what makes it into the line.
Worn devices and their bands. Held back until sensor accuracy and battery claims can be stated honestly. A wearable that overstates what it measures damages the mark more than a delayed launch does.
Connected fixtures and controls. Selected on the condition that a device keeps its basic function when the network is down. A light that stops being a light without cloud access is not a product we put the mark on.
Portable and desk storage. Sustained write performance and thermal behaviour under long transfers, rather than headline burst figures. Enclosures are chosen for how they shed heat.
A small desktop machine that reports load, temperature and power on its own front panel. Judged on thermal behaviour under sustained load and on acoustic floor, not on peak benchmark figures.
A screen and a dial on the desk, so the assistant is reached for rather than launched. Judged on latency from touch to response and legibility at arm’s length, not on screen size.
Software · made to enrich
Curated streaming. A smaller catalogue that someone actually chose, and a payout structure a rights holder can read without a lawyer.
Publishing for animators. Publishing, distribution and audience tooling for independent animation, on terms that leave the work with the person who made it.
Learning platform. The software behind the Academy brand. Diploma programmes with separate portals for learners, instructors and administration, built where records and assessment have to hold up.
Open reading. A reader drawing only on public domain literature and open access research. Nothing licensed, nothing paywalled.
macOS companion. A native macOS companion that lives in the notch area of the display. Character led rather than assistant led.
Conversational companion. The conversational layer across HOB software and hardware, carrying the same character as the mark. Answers plainly and gets out of the way.
CRM and outreach for businesses. A country aware CRM and marketing platform for small businesses working across borders, white labelled so each customer’s workspace carries their own brand.
Accounting for small businesses. Invoicing, GST filing and bookkeeping — the three things a business without a finance team has to do for itself. Specified, not built.
HR management. Attendance, payroll and leave — the three records a company with employees has to keep accurately every month. Specified, not built.
Clinic software. Appointments, prescriptions and billing, following one outpatient visit from the reception desk to the consulting room and back. Specified, not built.
Billing, inventory and daily sales for small shops and malls. Built, then set down — it exists, and it is not being maintained. Its billing is what Accountant and MediMac are planned on.
Ventures · brands in their own right
Education and vocational training. The teaching brand. Vocational diploma programmes designed to be finished alongside a job, delivered directly and in partnership with colleges and training centres.
Literary imprint. An imprint for original fiction and the writing around it. A narrow list, published properly rather than quickly.
Comics and graphic fiction. Comics publishing for the Indian market: licensed editions printed locally, imported originals for resale, and translation into Indian languages. Separately incorporated.
How we work
A line stays small until every product in it earns its place. We would rather ship four things people keep than forty that get returned.
Stated capacity, wattage and runtime are checked against samples before packaging is signed off. Nothing goes on a box that we have not seen ourselves.
Warranty handling and spares are decided at specification stage, not after the first batch of complaints.
Bringing a line to market
The same five stages run for every category. Timelines and commercial terms are discussed under enquiry.
The gap is defined first: who the product is for, what it has to do better than what they already own, and what it must not compromise.
Candidate products are shortlisted and evaluated against the brief. Anything that only wins on price is dropped here.
Materials, tolerances, packaging and warranty terms are fixed in writing before tooling or branding begins.
Samples are tested against the specification, then batches are checked on the same criteria rather than a lighter version of them.
Branding, packaging, listing and support are prepared together, so the product arrives with everything it needs to be sold and serviced.
Tell us which side you are approaching from and we will send the relevant material. Line cards and specification sheets are shared on request.
